About Us

Hawaiian Roots

Kevin Hoke was born on the island of O’ahu. Kevin is CEO, President and Operator of Beach Club Maui, Hawaiian Ocean Sports, Hawaiian Outrigger Experience, Aloha Surf School, and Aloha Kayak Experience. Additionally, Kevin is a second generation “beach boy”. His Uncle Terry Hoke, was a beach boy in Waikiki for many years, teaching canoeing and surfing. He also comes from a rich line of Hawaiian ancestry; his grandmother, Eleanor Leilehua Hiram Hoke (1918-1983) was recognized loea hula, or Master of Ancient Hula Knowledge. She was one of five Kumu Hula to receive recognition from the State Foundation on Culture and the Arts and at the time of her death, the last remaining Hula Kapu students of Hawai’i.

The Hawaiian Life

Through shared vision and values, Hawaiian Ocean Sports, Aloha Surf School, Aloha Kayak Experience, and Hawaiian Outrigger Experience are committed to preserving and exemplifying Hawaiian heritage and “Aloha”. Alo the Hawaiian word for in the presence, front, face, or to share; and ha, meaning breath or essence of life.

Kevin’s Hawaiian Ocean Sports team is committed to ensuring that each guest personally experiences heartfelt love, compassion, kindness, friendliness, and professional service the Aloha way!

E Ola Mau I Ka Ho’oilina O Ke Kanaka Maoli
(Living And Perpetuating the Kanaka Maoli Legacy)


Following graduation from Punahou High School in 1985, Kevin attended Allan Hancock College, University of Cincinnati and California Polytechnic State University San Luis Obispo, majoring in business, psychology, and physical education. Additionally, Kevin participated in Intercollegiate Athletics, playing football at the Division I and II levels. Post college, Kevin worked as a counselor at J Bar J Youth Services, a residential treatment facility in Bend, Oregon for 15 years.

Return Home

Pursuing his dream to return to paradise in the Pacific, Kevin relocated to Kula in upcountry Maui. Guided by a desire to return to his cultural heritage and passion for the ocean, Kevin started Beach Club Maui. In the following years, Wailea Kayaks, Hawaiian Outrigger Experience, Aloha Surf School and Aloha Kayak Experience. Today, all of these companies fall under the parent company of Hawaiian Ocean Sports (HOS) with an emphasis on perpetuating, preserving, and protecting the Hawaiian culture.

For over a decade, Hawaiian Ocean Sports has been one of Maui’s premier ocean recreation activity businesses providing a variety of ocean recreation activities including kayak tours & rentals, stand-up paddle lessons & rentals, surfing lessons & rentals, cultural outrigger canoe tours, sunset tours, snorkel gear rentals & body board rentals. Furthermore, for the last 6 years, HOS has maintained a contract with Norwegian Cruise Line, providing their guests with ocean recreation and Maui Beach Day activities.

My Uncle Steve Gaines, Uncle Terry Hoke and Father Vernie Hoke played an integral role in teaching me the ancient sport of the Ali’i (Chiefs); He’e Nalu or surfing. At an early age my family and Kupuna taught me the value of the ocean. My grandmother would take me to La’ie to pick limu or seaweed. I remember the many stories she taught me about her childhood and being raised under the strict uniki in becoming Kumu Hula or Hula Master.

While growing up on O’ahu, I would visit my Uncle Steve and Auntie Bunny along with cousins Brett and Kim on the beautiful island of Kauai. I remember flying roundtrip on Hawaiian Airlines for $22 round-trip. Uncle Steve taught us to surf at an early age at commonly known spots like Pakalas (watch out for the bulls as you cross the fields), Hanalei Bay, Wailua Bay, Donkey Bay, Cowshead and many other surf locations on the Garden Isle. Uncle Steve also took us sailing on his catamaran. Little did I know, Uncle Steve was a surf legend on Oahu. Mahalo Uncle Steve and my beloved favorite Aunty Bunny for the beautiful memories!

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